Exactly why is Great Worker Communication So ImportantWhy is Good Employee Communication Important
Keep staff productivity
October 2008 research from Weber Shandwick showed that 71% of individuals believed that their business should be communicating more about present economic problems. Regrettably, the uncertainty brought on by insufficient internal communications can cause staff to be less productive. In reality, Workforce Week reported that 48 percent said that the economic uncertainty has caused them to be productive at work.
Maintain working effectiveness
High performing employees to jump ship can be caused by doubt due to a deficiency of successful internal communication. Low morale within remaining staff can influence customer interactions and damage brand identity. Uncertainty may also damage a company's culture. Rivalry for internal resources can increase between (and inside of) departments. Focus can shift onto endeavors that 'look good' but do not actually contribute towards real business goals. Good Effective leadership worker communications can enable you maintain the strength of your brand, protect your business culture and to keep your best employees. It is significantly more cost-effective to retain great staff and customers that are rewarding than to replace them.
Keep earnings in a marketplace that is shrinking
As a way to keep revenues healthy if demand for your own organization's products or services is reducing, it becomes much more important to drive organizational performance to improve your share of a shrinking market. In a competitive marketplace, organizations have to be agile, to reduce process inefficiencies and also to raise effectiveness over the business. Worker communications that are successful plays a crucial role in attaining these goals with the investment that is not large in comparison to value obtained.
Employee communication tips during an economic slowdown:
Don't cut worker communications
The future seems dubious and when budgets are tight a knee-jerk reaction could be not try anything new and to pull back to the bare essentials. Organizations might be tempted to cut prices in regions like Internal Communications at a period when powerful employee communications are still more essential. Watson Wyatt's 2007/2008 Communication ROI Study showed that: "Effective worker communication is a leading indicator of financial performance...a critical improvement in communication effectiveness is associated with a 15.7 percent increase in market value". Businesses that convey effectively are also as likely to report elevated levels of employee engagement as companies that communicate less efficiently. Great employee communications also can help create an edge that opponents aren't unlikely to have. They will have the ability to make proactive recommendations on things that have a communication part along with recommended worker communications strategies. Internal communications breakdown can be an important source. As can slow-moving, wrong, or nonexistent information and assorted messages. Breakdowns cause procedures and folks to under perform. A great internal communications team can help remove and to identify the cause of communications breakdowns.